About ZOOM

ZOOM is an innovative project where signed photos, taken by all of Formula One's drivers and team bosses, are auctioned at a star-studded annual gala in aid of charity.

ZOOM was launched in 2012 and is the first and only auction of signed photos taken by the stars of any sport. It is also the only event in F1, except for a Grand Prix, which involves all of the drivers and team bosses.

Each year, the drivers and team principals of every F1 team are asked to take a photograph of their chosen subject. Images range from Fernando Alonso’s podium shot of the Monza crowd to Lewis Hamilton’s photo of his dog Roscoe visiting Rome and Nico Rosberg at the wheel of a 1938 Mercedes W154.

On this website, fans can get a chance to be a part of ZOOM by buying the annual book of all the photos and the specially-designed ZOOM Art Series of posters celebrating some of the most famous races and drivers. As these are ZOOM projects a donation to charity is made from every sale.


F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.